By Brinda Fuller Willis, PhD
JA Contributing Writer
On July 15, 2021, the Canton Vehicle Assembly Plant’s administration and its line workers landed a bold strike within the mid-sized truck market with the presentation of their reimagined 2022 Frontier truck, affirming its commitment to vehicle manufacturing in Mississippi and putting an exclamation point on the expertise that Nissan’s six-decade track record of truck production brings to the Americas.
Canton Mayor Dr. William Truly welcomed all attendees and acknowledged Senator Barbara Blackmon, stating, “It is a great day and time, it is a great feat that the Frontier has been developed and is being developed here in Canton. I’m so proud of Nissan, the work it has done helping the City of Canton and the State of Mississippi.”
Tim Fallon, Vice President of the Canton Vehicle Assembly Plant, taunted the combination of power and technology as the signature components that sets the reimagined Frontier truck apart from all mid-sized trucks. The new innovative design features of the 2022 Frontier truck exude strength and ruggedness that lends itself to the workweek and off-road weekend adventurer.
Mississippi’s governor, Tate Reeves, was on hand for the unveiling of the Frontier truck, stating, “Nissan’s decision to build the Frontier truck at the Canton plant is a testament to our successful partnership and my administration’s commitment to increasing high-tech, advanced job opportunities for Mississippians. I’m proud that the 2022 Frontier rolling off the assembly line and onto American roads will be synonymous with Mississippi. Mississippi continues to be at the forefront of innovation and new technology and is quickly becoming a sought-after hub for the automotive industry. I am proud of the partnership with this great company. Mississippians have proven that you can get the Nissan product to market. This is an historic day. It’s a great day, but it just shows the commitment that Nissan has had to our state – $3.5 billion invested in this facility over the last 20 years.”
Top Nissan executives related the importance of what they call Collaborative Robot Technology (Cobot Technology), which means the Frontier was developed with the use of robots to support the assembly process of the truck, freeing employees to be more productive in completing other tasks/assignments that are required on the truck. The use of robots is seen as a valuable assistive device that can complete repetitive tasks and ensures the task will be done exactly the same way each time. Thus, this increases the overall operational efficiency and cures some of quality control aspects of the automated production process.
Nissan specification reports, “The all-new rugged exterior design features a powerful front end with a massive grille and chiseled hood framed by new precision interlocking headlights. The engine is matched to a 9-speed automatic transmission, designed to maximize efficiency and provide strong acceleration. Frontier’s modern, utility-centric interior includes a standard, largest-in-class 7-inch Advanced Driver Assist Display and an available, largest-in-class 9-inch color touchscreen. Standard technology includes Apple CarPlay and Android Auto, with Wi-Fi and wireless charging available. Nissan Safety Shield 360 is available on every trim. The all-new Frontier gives Nissan one of the freshest lineups in the industry, alongside the Nissan Rogue, Pathfinder, Armada, Kicks and a full array of sedans and crossovers.”
The 2022 all-new Frontier is in production now at the Canton Vehicle Assembly Plant and will be in showrooms in late summer 2021. Visit www.NissanUSA.com for additional information and specifications on the reimagined Frontier truck.