Great idea grows into full-fledged business for Spelman graduate

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Renada Stovall

South Jackson small business owner Renada Stovall wants you to love your skin with custom crafted homemade all-natural “Nadabutter.” 

Nadabutter carries the partial name of owner Renada Stovall to signify just how much care and effort goes into making the products. It could also take on the Spanish meaning of nada, since she doesn’t use chemicals in her products.

Stovall began making homemade soap in 2018 and her product line has evolved to include all-natural soaps, body scrubs, bath salts, body butter moisturizers, and hair care shampoo and conditioners.

Armed with a chemistry degree from Spelman College, Stovall’s career allowed her to live and work in Shreveport, Dallas, Atlanta, and Reno. However, living in the Nevada desert was great but there were practically no personal care products that worked for her African textured hair and melanated skin. 

“I figured I’d put my chemistry degree to use and develop my own all-natural skin care line for my own personal use while living in a place that was void of products that I needed. That’s how I got started making my own soap and moisturizers,” she said.

“When I moved back to Mississippi, I decided to continue making my soaps, and now I’ve added other skin and hair products under the name Nadabutter, LLC. I source my shea butter from village women only in Benin, a country in West Africa just west of Nigeria and Ghana, India, and Brazil, to give back and support the homeland and the economy of women.”

Nadabutter offers several soaps such as turmeric to help even out skin tones and promotes the removal of dark spots; mango and oatmeal to calm and soothe upset skin; and lavender to effect sleep. Other products such as bath salts have properties that align with self-care regimes, and hair butter bars made with honey, aloe vera, and rosemary oil promote and stimulate hair growth.

Stovall literally takes her products to market. “I attend local vendor markets such as Pickle Fest, Magnolia Markets Jxn, and Merry Market in Natchez. I plan to add additional local, regional, and state markets in the future to support equity, diversity, and inclusion of other small businesses, especially women-own businesses.

Nadabutter products can be found online at and on social media platforms that include Facebook, and Instagram @nadabutter21. Any of the Nadabutter products can be customized with a mixture of ingredients per the customer’s request. Prices vary dependent upon ingredients and customizations. Base price of soaps range from $4.00-$6.00 per bar and large containers of Shea Butter @ $26. Soaps are processed utilizing the Cold Process (allow 4-weeks to cure) and the Melt & Pour Process (allow overnight).

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Great idea grows into full-fledged business for Spelman graduate

By Brinda Fuller Willis
April 1, 2024