Colombean Coffee names Executive Director and International Marketing Officer

JANS – Colombean Coffee has named Jorge Atehortua as its Executive Director and International Marketing Officer for the Colombian branded coffee now being distributed out of Rionegro, Bogota, Medellin, Narino, and various other locations in Colombia and South America.

Atehortua has a career that has spanned over 28 years with an extensive background in International logistics as the President and Owner of C.I. Luxbrands S.A.S., having a core competency in trading, import, and export of Duty Free items as well as commodities and agricultural products from Colombia and throughout Europe, United States, and Asia.  In all, Atehortua has interactions with over 70 countries worldwide and looks to bring that wealth of experience to Colombean Coffee, the Mississippi-based coffee distributor, KSG, and the Hank Aaron Sports Academy.

Atehortua says, “I am excited to continue working with Mr. Bennett and his sports endeavors, leading with the Legacy League now combined with the recently signed Sister City Agreement and adding in commerce and education in Mississippi and throughout the U.S.  My family certainly has an affection for Mississippi, now bringing one of Colombia’s best exports there for all of its residents to enjoy.  With my son graduating from the University of Southern Mississippi in just a few weeks with a double business degree, the timing could not be better for us to hit the ground running in 2025, continuing a nearly decade-old relationship with Tim and his companies and looking forward to continued investments and support of his efforts at Smith-Wills Stadium.”