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Jatara Roberts has a nose for scents at Notes Fragrance Lab, LLC

By Brinda F. Willis, Ph.D.

JA Contributing Writer

Jatara Roberts,  owner of Notes Fragrance Lab, LLC, invites everyone to come to Banner Hall, 4465 Interstate 55, 2nd floor Jackson, MS 39206  on September 17, 2026, from 6:00 p.m. to 8:00 p.m. and experience her “Mobile Perfume Bar.”

She  says, “Join me at the Sip & Scent event to see me develop onsite individualized fragrances that are made to order by you, the customer, and leave with a once-in-a-lifetime scent just for you that is yours. All scents are individually created with no duplications.” 

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Each  two-hour event services a  predetermined number of guests, typically between 20 and 30. Special group sessions include bridal showers, birthday parties, corporate networking events, family reunions, sorority gatherings, and retirement parties.

Roberts said, “I got the idea to start Notes Fragrance Lab after a pleasure trip in 2021, during an excursion in Paris, France, where I was exposed to numerous shops specializing in scents for both men and women. I discovered that I could make my own scents here in Jackson, Mississippi.

She  is a native of Heidelberg, Mississippi, and holds a 2013 undergraduate degree from Jackson State University in Speech Pathology and an MBA from Belhaven University. Additional fragrance formulating classes were taken in February 2026 by Roberts in Tokyo, Japan. 

Roberts says fragrance ingredients are sourced from Dubai and Houston, Texas, and are approved by the International Fragrance Association (IFRA) in Geneva, Switzerland, and are dermatologically and chemically tested and approved, with all ingredients listed on the custom-designed bottle labels and company logo. 

Visit notesfragrancelab.as.me to make appointments, and bookings can be made with Jatara Roberts. For additional information about using fragrances and event consultations, call 601-862-5342 or visit Notes Fragrance Lab on social media.

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Author

Dr. Brinda Fuller Willis was raised on a large farm in Attala County, just outside of Kosciusko, Mississippi. She is what some would call a “Double Identical” twin amongst a family of  sixteen siblings. She is a life-long member of the Palestine Missionary Baptist Church where she recited a many long and protracted Easter speeches because her speeches had to match her height; she has been 5’9” inches tall since grammar school.

Brinda graduated from McAdams High School and went on to Holmes Jr. College in Goodman, Mississippi graduating with a Social Science degree. Afterwards she graduated from Mississippi State University with degrees in Social Work and Vocational Rehabilitation Counseling. In 2007, she received a (Ph.D.) in Theology from New Foundations Seminary in Terry, Mississippi.

Once she made the move from Chicago, Milwaukee and Atlanta then back to Mississippi she began writing the “Ask the Twins” advice column with her twin sister, Linda that appeared inside the historic Jackson Advocate Newspaper for several years garnering numerous faithful readers who sought to get answers for questions regarding love, faith, career, disability and education. Her audience ranged from young adults to sage seniors. Eventually, she took a break from the advice column to pursue other interests and obligations with the onset of becoming a grandparent, managing a blues singer and world traveler.

Presently, she is a freelance writer for the Jackson Advocate Newspaper (2001-Present) and the Jackson Free Press (2012-2019). She is a member of the Speakers Bureau with the Mississippi Humanities Council and is the recipient of the Council’s 2019 Educator’s Award. Additionally, she has written for BOOM Jackson Magazine, Our Mississippi Magazine and Big City Rhythm & Blues Magazine.

Previously, she was married to Chick Willis, an internationally renowned blues singer with whom she had one daughter, Savannah. Dr. Willis is huge blues music fan and will travel anywhere to hear blues music at festivals, honky tonks and hole-in-the-wall jook joints. She and her twin sister are the owners of Twice As Nice Entertainment, LLC and are the managing agents for Keith Johnson “Prince of the Delta Blues” who is the great nephew of Muddy Waters.

Presently, she lives in Richland, Mississippi and is the proud grandmother of 5-year old, Charlotte Lucille Gray and 18-month old Liam Moberg.

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