Fueling the Community: Local vegan smoothie & juice bar teams up with the JXN Run Club to make it a flavorful and nutritious run
By Alisha Reese
Jackson Advocate Health Writer
A few weeks ago, something special happened – and the energy from this event is still flowing through the community in the best way.
A collaboration between the city’s only all-vegan smoothie and juice bar and a community run club turned an ordinary Sunday into a celebration of wellness, movement, and meaningful connection. There were more than 50 participants, excited to walk, jog, and run into their Self-Care routine!
Timothy Orey, the creator of the JXN Run Club, and his team, did an amazing job organizing this health event at the District at Eastover.
Dr. Juice Cleanse, located at 2815 John R. Lynch Street, in West Jackson, provided its one-of-a-kind herbal fruitox juices, branded T-shirts, and other customized giveaways. But even more valuable than the complimentary products was the presence and purpose behind them.
While waiting for the activities to begin, I had the chance to speak with a gentleman named Jason. When asked if he was familiar with Dr. Juice Cleanse, he replied with a confident look on his face, “I’m too familiar with Dr. Juice Cleanse – I go there probably three to four times a week!”
Jason, like so many others at the event, shared how excited he was to be part of this much-needed collaboration. The energy was real, and the feedback spoke volumes. A lot of the individuals present were returners, while others were there for the first time.
Before the warm-up, a Dr. Juice Cleanse staff member shared quick insights on its products, plant-based food options, and the benefits of staying hydrated and cleansing the body with natural herbs – highlighting the brand’s focus on alkalinity and wellness. Orey followed up with a powerful message about health and supporting local businesses.
Watching the runners return from their 1- or 2-mile run was a beautiful moment. Smiles, sweat, and high-fives were everywhere. As they grabbed their juice and goodies, you could feel the joy – people were laughing, chatting, and just soaking it all in. It was a whole vibe… and a clear sign this event was a win for the city. Everyone with whom I spoke mentioned they’d be spreading the word and bringing friends and family to Dr. Juice Cleanse after tasting the refreshing lineup of juices – including the fan favorites: Original, Peach Cookie, Green Diamond, and Red Ginger. The run club family was left feeling refreshed and satisfied!
Now, here are my overall takeaways from this powerful wellness event:
The health-conscious community in Jackson is alive and thriving! This beautiful gathering brought together families with young children, women, and men from all walks of life – from seasoned athletes to everyday movers. Everyone showed up with energy, excitement, and zero excuses. The spirit of community-love was truly in the air. Together, the JXN Run Club and Dr. Juice Cleanse created something special – adding value not only to one another but to every person participating. These two brands represent powerful health pillars in Jackson’s journey toward stronger, more connected community wellness.
One quote kept playing in my head during the event – because it just fit: “Find a need and fill it.”
It reflects our ability to create businesses that meet the real needs of the Black community (BIPOC).
– In Honor of Arthur George “A.G.” Gaston
For more information about these wellness brands, check out their social media pages:
JXN Run Club instagram page: @jxnrunclub
Dr. Juice Cleanse instagram page: @drjuicecleanse
