JANS – The Institute for the Advancement of Minority Health recently concluded a media campaign aimed at tackling the increase in sexually transmitted infections (STIs) in Mississippi. The It’s Too Hott to Be Positive campaign focused on raising awareness, promoting safe sex practices, and encouraging regular testing.
Recent data from the Centers for Disease Control and Prevention (CDC) indicated that Mississippi has some of the highest rates of STIs in the country. With cases of gonorrhea, chlamydia, and syphilis on the rise, this campaign came at a crucial time to engage the community in discussions about sexual health and prevention. The campaign’s theme cleverly connected Mississippi’s scorching summer heat with the rising STI rates in the state. Through social media, outdoor advertising, and radio interviews, the Institute delivered essential information and resources to help the public make safe, informed decisions.
Campaign highlights:
• Engaging Content: The It’s Too Hott to Be Positive campaign featured a series of informative and eye-catching graphics, videos, and posts across popular social media platforms, including Facebook, Instagram, and Twitter.
• Community Involvement: The Institute collaborated with Alpha Media (Jackson, MS) and RCI Delta (Cleveland, MS) to amplify the message and ensure it reached a broad audience.
During the campaign, thousands of Mississippians interacted with posts, accessed educational resources, and shared the content within their networks. For more information about the Institute for the Advancement of Minority Health and its programs, visit www.minority-institute.org and follow on all social media platforms.
